The Identity of Places as a Tool for Economic Empowerment of the Territories

Over the last century, processes of consumption and globalization of landscapes have become substantial not only in their size and scope, but in their homogeneity. There is a wide range of factors in this decay of landscape, which include mass tourism, transportation and space ragmentation caused by an urban crawl of industrial, productive and agricultural areas. All this, paired with the standardization of the physical production processes of contemporary space, contribute to the generation of homologous spaces that lack specificity. Concepts of cultural landscape and planning of local cultural landscapes, on the other hand, highlight the need for implementing processes of enhancement of local resources and the construction of an identifiable territory in which it is possible to activate processes of development and physical construction of the anthropic space while utilizing local resources. The proper detection and correlation of cultural landscape elements, and the identification of the order of connections, which see such elements as being composed of “structures” first and only then landscape “systems”, successively define the existence of a erritorial Organism. The understanding of the rules and characteristics of the bonds through which it has consolidated over time can therefore assume a strategic value for the social and economic development of the so called fragile territories.