Rappresentazione e rappresentanza nello spazio scenico

In the living-room, much more than in other rooms, man infuses his desire for sociability, for the realization of family affection, and the official in front of the outside world, choosing time by time what to represent and how to look. For this reason it is possible today to use scenography as a method to analyze the living-room in its different contemporary features. Not only scenography is a tool to design the domestic interior (such as in Albini and Ponti), but recently it has also become the main significance of the domestic space itself. Centuries of culture are quickly being removed by a new semiotic trend, studied by many scholars (e. g. Marrone/Landowski and Baudrillard). In the biggest shopping centers it is even more common to find out attractive items based upon “politically correctness”, that push customers to purchase and also to believe them capable of giving happiness. The matter is that mankind ends up buying an idea of interior, however, convinced that he made a free and independent choice. Truly mankind brings home also an anonymous exhibition (from spotlights to napkins), meant for everyone, but should not the interior (or furniture) design be expressly made for each one in his individuality?