In this paper we present an overview of different semantic-based approaches to matchmaking and negotiation in electronic markets, showing how semantics can lead to a new generation of EC systems. We will introduce and briefly review different solutions to solve the two problems in the context of search/retrieval, multiattribute auctions, advertising, just to cite a few, showing the added-value provided by these techniques in so lively environments. The presentation range from strictly semantic-based approaches, to those combining logic languages with utility theory, to most recent ones relying on Semantic Web technologies and Linked Data datasets.
|Titolo:||Electronic Markets, a Look Behind the Curtains: How Can Semantic Matchmaking and Negotiation Boost E-Commerce?|
|Data di pubblicazione:||2010|
|Nome del convegno:||11th International Conference on E-Commerce and Web Technologies|
|Digital Object Identifier (DOI):||10.1007/978-3-642-15208-5_22|
|Appare nelle tipologie:||4.1 Contributo in Atti di convegno|