Routes As New Enhancement Strategy Of Landscape Resources

The improvement and revitalisation of Cultural Routes, as a new sustainable tourism form, focuses on slow mobility and not on the invasive use of landscape . The main ancient streets’ layouts, define a complex infrastructure network between regional and cross-border hubs. In this way landscape and cultural heritage, in addition to the art of walking, are new places’ storytelling instruments and meaningful loisir form. Thanks to material and immaterial marks from the past, the rural and developing areas preserve specific productive traditions and know-how, which can offer new ways to attract tourism. This touristic form allows to enhance socioeconomic values and more sustainable development, connected to the relationship between cultural identity and local economic growth. Something for us to reflect on, is offered by Routes in the region of Apulia, especially the Via Francigena route that connects the northern part of the so-called Tavoliere with the city of Brindisi through the ancient way of Appia-Traiana. This way goes through rural areas andhinterland towns, running into Christian pilgrimage places. Becoming conscious of routes network’s irregular development and different fame, we wouldsuggest a territorial improvement vision based on specific theoretical and systematic approach. The strategy’s main feature is the ability to join at the same time socioeconomic growth and local identity safeguard thought perceptive and geographic itinerary of land route and coastalroute. This last could be organised along sand bars, cliffs and coastal centres in order to join between lighthouses, coastal towers and monuments. However this development plan iscongruent with 2 of 5 regional strategic views of the new Piano Peasaggistico della Puglia (PPTR) on Slow mobility infrastructural system and Coastal landscape redevelopment and enhancement, respectively.