Servitization and innovation strategy - the trade-off between product R&D and service investments / Benedettini, Ornella; Kowalkowski, Christian - In: Research Handbook on Services Management / [a cura di] M.M. Davis. - Northampton, Massachussets : Edward Elgar Publishing, Inc., 2022. - ISBN 978-1-80037-564-2. - pp. 23-35 [10.4337/9781800375659.00009]
Servitization and innovation strategy - the trade-off between product R&D and service investments
Ornella Benedettini;
2022-01-01
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