Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek to understand how family firms engage in rhetorical history to transfer their social family legacy to external stakeholders, what we call "outward-oriented social legacy." By carrying out a 12-months field study in three Italian family business foundations, our findings unveil three distinctive narrative practices-founder foreshadowing, emplacing the legacy within the broader community, and weaving family history with macro-history-that contribute to transferring outward-oriented social legacies.
Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations / Manelli, Luca; Magrelli, Vittoria; Kotlar, Josip; Messeni Petruzzelli, Antonio; Frattini, Federico. - In: FAMILY BUSINESS REVIEW. - ISSN 0894-4865. - STAMPA. - 36:1(2023), pp. 143-168. [10.1177/08944865231157195]
Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations
Messeni Petruzzelli, Antonio;
2023-01-01
Abstract
Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek to understand how family firms engage in rhetorical history to transfer their social family legacy to external stakeholders, what we call "outward-oriented social legacy." By carrying out a 12-months field study in three Italian family business foundations, our findings unveil three distinctive narrative practices-founder foreshadowing, emplacing the legacy within the broader community, and weaving family history with macro-history-that contribute to transferring outward-oriented social legacies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
