Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek to understand how family firms engage in rhetorical history to transfer their social family legacy to external stakeholders, what we call "outward-oriented social legacy." By carrying out a 12-months field study in three Italian family business foundations, our findings unveil three distinctive narrative practices-founder foreshadowing, emplacing the legacy within the broader community, and weaving family history with macro-history-that contribute to transferring outward-oriented social legacies.

Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations / Manelli, Luca; Magrelli, Vittoria; Kotlar, Josip; Messeni Petruzzelli, Antonio; Frattini, Federico. - In: FAMILY BUSINESS REVIEW. - ISSN 0894-4865. - STAMPA. - 36:1(2023), pp. 143-168. [10.1177/08944865231157195]

Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations

Messeni Petruzzelli, Antonio;
2023-01-01

Abstract

Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek to understand how family firms engage in rhetorical history to transfer their social family legacy to external stakeholders, what we call "outward-oriented social legacy." By carrying out a 12-months field study in three Italian family business foundations, our findings unveil three distinctive narrative practices-founder foreshadowing, emplacing the legacy within the broader community, and weaving family history with macro-history-that contribute to transferring outward-oriented social legacies.
2023
Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations / Manelli, Luca; Magrelli, Vittoria; Kotlar, Josip; Messeni Petruzzelli, Antonio; Frattini, Federico. - In: FAMILY BUSINESS REVIEW. - ISSN 0894-4865. - STAMPA. - 36:1(2023), pp. 143-168. [10.1177/08944865231157195]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11589/252864
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