The Digital Documentation of the Cultural Heritage Between Public Interest Versus Private Property. Survey and Research on the Immacolata Square in Martina Franca (Apulia, Italy)

The digitisation of cultural heritage makes it possible to integrate bibliographic, iconographic and archival knowledge with the metric data obtained from the metric survey and provides a new support for the protection and management of assets where the need to reconcile the general interest of the community with the use and enjoyment of the private owner is encountered. In Piazza Maria Immacolata, an emblematic public space in Martina Franca, public and private cultural interests meet/clash. The need arises to identify new, flexible and contemporary legal forms to overcome this opposition between defence of the general vs. the private interest.