Adaptive fashion experience - A methodological approach for inclusive outerwear dressing

Today, the extended, hybrid, phygital reality builds new relationships between actors in the fashion industry supply chain and highlights the need to design products and services capable of interpreting the needs associated with physical and virtual interactions with the garment product. The paper proposes some outcomes of the ‘Moda 4.0’ project, mainly aimed at supporting fashion-clothing companies in the digital transition with a sustainable approach to products and processes. In this context, attention has been paid to the issue of the inclusiveness and adaptability of the outerwear, outlining here the opportunities offered by digital in the development of the adaptive design. The paper is structured in a first analytical part, which defines the scenario and identifies the general objectives of the project; a second experimental part, in which the results of the design experimentation of an adaptive outerwear and the wearing experience of a user with reduced mobility are presented.