Bridging Micro and Macro Perspectives in Circular Business Model Studies: An Integrated Literature Review

The transition towards a circular economy requires companies to innovate their ways of doing business by giving rise to circular business models (CBMs). The literature on the topic is wide with a focus on both macro and micro aspects. However, only a few studies in CBM research have attempted to adopt an integrated micro–macro perspective, thus limiting the overall understanding of how effectively designing and implementing CBMs in organizations. This paper addresses this issue by providing an integrated framework of CBM studies, including both macro and micro factors and bridging mechanisms. The findings aim to provide a more comprehensive knowledge of CBM design and implementation and guide future academic inquiry into unexplored areas.