In response to the increasing number of traffic accidents, industrialized countries are investing in educational programs to raise awareness of safe driving. The most common type of intervention to reduce risky driving behaviors is the showing of traumatic experience videos related to the occurrence of traffic accidents caused by incorrect and high-risk driving habits. However, the effectiveness of this intervention depends on several factors, including how this content is experienced. Nowadays, thanks to Cinematic Virtual Reality (CVR) technologies, new modalities of video content fruition can be exploited. In this work, we implemented a CVR application to show 360° videos of traffic accidents and evaluate the effectiveness of CVR as an educational intervention tool to improve drivers’ attitudes toward traffic safety. A sample of 86 users aged 18 to 56 years answered a questionnaire on Attitudes Toward Traffic Safety Scale (ATTSS) administered before and after the CVR experience. In addition, a user experience questionnaire (UEQ) was administered. The results analysis of ATTSS questionnaires shows that the CVR experience increases risk awareness by inducing greater attention to safety while driving. Finally, the results of the UEQ questionnaire reveal that users positively evaluate the experience of using the system from hedonistic, pragmatic, and usability perspectives.
Evaluating the Effectiveness of Cinematic Virtual Reality as a Tool to Improve Drivers’ Attitudes Toward Traffic Safety / Evangelista, A.; De Giglio, V.; Cipriani, L.; Manghisi, V. M.. - (2024), pp. 488-495. (Intervento presentato al convegno 3rd International Conference of the Italian Association of Design Methods and Tools for Industrial Engineering, ADM 2023 tenutosi a ita nel 2023) [10.1007/978-3-031-58094-9_54].
Evaluating the Effectiveness of Cinematic Virtual Reality as a Tool to Improve Drivers’ Attitudes Toward Traffic Safety
Evangelista A.;De Giglio V.;Manghisi V. M.
2024-01-01
Abstract
In response to the increasing number of traffic accidents, industrialized countries are investing in educational programs to raise awareness of safe driving. The most common type of intervention to reduce risky driving behaviors is the showing of traumatic experience videos related to the occurrence of traffic accidents caused by incorrect and high-risk driving habits. However, the effectiveness of this intervention depends on several factors, including how this content is experienced. Nowadays, thanks to Cinematic Virtual Reality (CVR) technologies, new modalities of video content fruition can be exploited. In this work, we implemented a CVR application to show 360° videos of traffic accidents and evaluate the effectiveness of CVR as an educational intervention tool to improve drivers’ attitudes toward traffic safety. A sample of 86 users aged 18 to 56 years answered a questionnaire on Attitudes Toward Traffic Safety Scale (ATTSS) administered before and after the CVR experience. In addition, a user experience questionnaire (UEQ) was administered. The results analysis of ATTSS questionnaires shows that the CVR experience increases risk awareness by inducing greater attention to safety while driving. Finally, the results of the UEQ questionnaire reveal that users positively evaluate the experience of using the system from hedonistic, pragmatic, and usability perspectives.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
