This paper investigates how the relationship between centralization and new product development performance differs based on decision makers’ cognitive ability and their resistance to change. A methodology coming from complexity science is adopted, which is particularly suited to study complex decision making problem. The proposed NK model reproduces how diverse levels of centralization perform as both the problem complexity and the cognitive effort required to solve tasks increase. A simulation analysis is finally carried out to identify the most suitable level of centralization to adopt in all examined cases
Effects of human behavior on the centralization of supply chain relationships / Giannoccaro, Ilaria Filomena; Nair, Anand. - ELETTRONICO. - (2014), pp. 91-91. (Intervento presentato al convegno 21st International Annual EurOMA Conference : Operations Management in an Innovation Economy tenutosi a Palermo, Italy nel June 20-25, 2014).
Effects of human behavior on the centralization of supply chain relationships
Giannoccaro Ilaria;
2014-01-01
Abstract
This paper investigates how the relationship between centralization and new product development performance differs based on decision makers’ cognitive ability and their resistance to change. A methodology coming from complexity science is adopted, which is particularly suited to study complex decision making problem. The proposed NK model reproduces how diverse levels of centralization perform as both the problem complexity and the cognitive effort required to solve tasks increase. A simulation analysis is finally carried out to identify the most suitable level of centralization to adopt in all examined casesI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
